Creating a Killer Buyers List
RESOURCES: http://www.ctdreambuilders.com/blog/resources/
http://www.usbuyerslist.com/
I wanted to keep some kind of chronological order with my process. I planned on researching the process of developing a “Business Plan” first. I admit I got side tracked….I was reading up on building a buyers list and got really excited! It’s not the best place to start, but not the worst:
For those who don’t know, a buyers list is a list of contact names, phone numbers and email address’ of other people who are looking to purchase real estate. This is one of the most important things you can do as an investor who is looking to wholesale properties. You can buy a deal with more confidence when you know that you have a solid list of waiting buyers and your turnaround time will be much faster. Don't wait until you have a property under contract to start building a list of potential investors and retail buyers that will be interested in deals that you find.
The list will be composed of other real estate investors who are looking for wholesale deals to rehab and either resell or hold as a rental. There will also be people who are looking to buy a home for themselves and are looking for a better deal than they may find from their local Realtor.
Here are techniques I’ve found from various articles on “How to Build a Buyers List”;
Post ads with online classifieds and other free websites. Posting a number of different ads on free classified ad websites can start the process of growing your buyers list. Plus, this method is relatively easy to do (once you learn how), and is either inexpensive or costs no money at all on most websites, and you will see almost immediate results in most cases. You can post ads on sites such as Craigslist, Twitter, Facebook, MySpace, REI Club Websites and your local classified ad websites (usually for newspaper website.)
Be creative on the types of ads you run. You can run generic ads looking for investors who are trying to find deals, ads seeking partners to team up with you on deals, ads for specific deals you have, and ads giving away a free real estate course or a list of distressed properties. These are just a few methods; with a little creativity, you could come up with many more. Some examples I found;
“Investor relocating has 17 properties, single/multifamily. Must sell. No money down. Must have good credit. Possible cash-out at closing. Serious buyers only. Free 25” color TV with purchase. Call___________” or
Handy, investor special Great deal for rehabbers! 914-555-1212
or
Investor special Thousands below market--Won't last! 914-555-1212
Run these same online ads in your local newspapers, Pennysavers, and Thrift Papers etc. in the Real Estate sections. Also print flyers with these ads and distribute them everywhere.
Look through classified ads and online ads and call on the ones that are from investors or landlords. Call the “For Rent” signs and the “We Buy Houses” signs you see in your neighborhood. These are usually investors and they may be looking for deals to buy.
This leads into direct marketing. Create brochures, flyers and business cards and get them out there. Send them to Realtors, they may have qualified buyers and/or work with investors. Mortgage brokers may have qualified buyers too and want to help them find a home so they can close a deal and get paid. Post flyers in Laundromats because most people who use these places are renters. Speak with parishioners from your local church and let them know that you are involved in the community and help people buy homes. Find contractors who want to buy and rehab homes. Help them find the financing to buy and walk them through their first deal. Same thing for new investors and first time home buyers. Purchase absentee owner lists to find landlords who may purchase additional properties. Your local Section 8 housing authority can also help you with this too.
Make sure that you fully utilize the power of the internet. There are numerous ways to market for buyers. Create a website “Squeeze Page” and drive traffic to it.
Here is a website does a great job at collecting information from potential buyers: http://www.usbuyerslist.com/. This is what you want your website to look like, simple with no distractions. This site collects the information so when it is time to sell a property, you can email blast it to your entire list in seconds. This could mean hundreds of people are viewing your property and it will sell quickly.
I found a great source of information about websites and online marketing from this website; check this out: http://bit.ly/UGCbo.
It is from Than Merrill (one of the better gurus.) There you will find a video and two e-books to download. It will go into greater detail about search engine optimization, online articles, blog’s and more.
I always worry that this may be information overload. Remember, get yourself out there and network. Implement as many of the techniques above as you can and you will soon build a killer buyers list. If you have other methods that you have used, please share them with me. http://www.twitter.com/johncelli
RESOURCES: http://www.ctdreambuilders.com/blog/resources/
http://www.usbuyerslist.com/
http://www.usbuyerslist.com/
I wanted to keep some kind of chronological order with my process. I planned on researching the process of developing a “Business Plan” first. I admit I got side tracked….I was reading up on building a buyers list and got really excited! It’s not the best place to start, but not the worst:
For those who don’t know, a buyers list is a list of contact names, phone numbers and email address’ of other people who are looking to purchase real estate. This is one of the most important things you can do as an investor who is looking to wholesale properties. You can buy a deal with more confidence when you know that you have a solid list of waiting buyers and your turnaround time will be much faster. Don't wait until you have a property under contract to start building a list of potential investors and retail buyers that will be interested in deals that you find.
The list will be composed of other real estate investors who are looking for wholesale deals to rehab and either resell or hold as a rental. There will also be people who are looking to buy a home for themselves and are looking for a better deal than they may find from their local Realtor.
Here are techniques I’ve found from various articles on “How to Build a Buyers List”;
Post ads with online classifieds and other free websites. Posting a number of different ads on free classified ad websites can start the process of growing your buyers list. Plus, this method is relatively easy to do (once you learn how), and is either inexpensive or costs no money at all on most websites, and you will see almost immediate results in most cases. You can post ads on sites such as Craigslist, Twitter, Facebook, MySpace, REI Club Websites and your local classified ad websites (usually for newspaper website.)
Be creative on the types of ads you run. You can run generic ads looking for investors who are trying to find deals, ads seeking partners to team up with you on deals, ads for specific deals you have, and ads giving away a free real estate course or a list of distressed properties. These are just a few methods; with a little creativity, you could come up with many more. Some examples I found;
“Investor relocating has 17 properties, single/multifamily. Must sell. No money down. Must have good credit. Possible cash-out at closing. Serious buyers only. Free 25” color TV with purchase. Call___________” or
Handy, investor special Great deal for rehabbers! 914-555-1212
or
Investor special Thousands below market--Won't last! 914-555-1212
Run these same online ads in your local newspapers, Pennysavers, and Thrift Papers etc. in the Real Estate sections. Also print flyers with these ads and distribute them everywhere.
Look through classified ads and online ads and call on the ones that are from investors or landlords. Call the “For Rent” signs and the “We Buy Houses” signs you see in your neighborhood. These are usually investors and they may be looking for deals to buy.
This leads into direct marketing. Create brochures, flyers and business cards and get them out there. Send them to Realtors, they may have qualified buyers and/or work with investors. Mortgage brokers may have qualified buyers too and want to help them find a home so they can close a deal and get paid. Post flyers in Laundromats because most people who use these places are renters. Speak with parishioners from your local church and let them know that you are involved in the community and help people buy homes. Find contractors who want to buy and rehab homes. Help them find the financing to buy and walk them through their first deal. Same thing for new investors and first time home buyers. Purchase absentee owner lists to find landlords who may purchase additional properties. Your local Section 8 housing authority can also help you with this too.
Make sure that you fully utilize the power of the internet. There are numerous ways to market for buyers. Create a website “Squeeze Page” and drive traffic to it.
Here is a website does a great job at collecting information from potential buyers: http://www.usbuyerslist.com/. This is what you want your website to look like, simple with no distractions. This site collects the information so when it is time to sell a property, you can email blast it to your entire list in seconds. This could mean hundreds of people are viewing your property and it will sell quickly.
I found a great source of information about websites and online marketing from this website; check this out: http://bit.ly/UGCbo.
It is from Than Merrill (one of the better gurus.) There you will find a video and two e-books to download. It will go into greater detail about search engine optimization, online articles, blog’s and more.
I always worry that this may be information overload. Remember, get yourself out there and network. Implement as many of the techniques above as you can and you will soon build a killer buyers list. If you have other methods that you have used, please share them with me. http://www.twitter.com/johncelli
RESOURCES: http://www.ctdreambuilders.com/blog/resources/
http://www.usbuyerslist.com/
posted by CTDreambuilders.com at
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